With the popularization of digital office work and the booming development of the e-sports industry, monitor mounts, as key accessories to enhance user experience, are accelerating their industrial development pace. Currently, the monitor stand industry shows distinct characteristics in terms of market scale, product upgrading, and competitive landscape.
In terms of market size, the monitor stand market has maintained steady growth in recent years. Globally, benefiting from the normalization of remote work and enterprises' increasing emphasis on employees' office comfort, the market size of monitor mounts grew by approximately 3% in 2024 compared to the previous year. It is expected to continue expanding at an average annual rate of around 2.5% over the next five years. The domestic market of monitor mount has performed even more impressively, with the annual growth rate of China's monitor stand market size remaining above 12% in the past few years. This growth is driven by the rapid development of China's Internet industry, enterprises' demand for office equipment upgrades, and consumers' recognition of healthy office concepts.
In terms of product innovation, the monitor mount industry has been continuously optimizing and upgrading based on user needs. To improve office and entertainment comfort, new monitor mounts have made breakthroughs in adjustment functions. They can not only flexibly adjust height and pitch angle but also support 360-degree rotation in some models, meeting users' needs in different scenarios. Considering the utilization of desktop space, compact monitor stands have become a new trend. Through simple structural design, they greatly reduce the occupation of desktop space while ensuring load-bearing stability. In terms of material selection, lightweight alloy materials are increasingly used, which not only enhance the durability of the brackets but also reduce installation difficulty.
In terms of the competitive landscape, the global monitor stand market has a moderate concentration, with the total market share of top enterprises accounting for less than 15%. The domestic monitor mount market presents a situation of diversified competition, with both long-established brands and many emerging small and medium-sized manufacturers. Due to the relatively moderate technical threshold of the monitor mount industry, small and medium-sized manufacturers occupy a certain position in the segmented market by virtue of their rapid response to local market needs and flexible pricing strategies, and no monopolistic monitor stand market leader has emerged for the time being.
Divided by product types, adjustable monitor stands dominate the market, with a market share exceeding 55% in 2024; fixed monitor mounts maintain stable demand in the entry-level market by virtue of their price advantage. From the perspective of application scenarios, office scenarios are the main source of demand for monitor mounts, accounting for about 60%; demand from scenarios such as e-sports and home entertainment is growing rapidly, becoming a new driving force for the monitor stand market.
Looking ahead, the monitor stand industry will develop in the direction of intelligence, personalization, and health. In terms of intelligence, monitor mounts are expected to connect with monitors and computer systems, automatically adjusting to users' habitual angles and heights through sensors. In terms of personalization, customized monitor stand for different monitor sizes and appearance styles will be more popular. Health is reflected in the deepening of ergonomic design, which reduces cervical and lumbar fatigue caused by users' long-term use of monitors through scientific support structures.
Overall, driven by growing demand, the monitor stand industry is developing steadily through continuous product innovation and flexible market strategies, and its future market potential is worth looking forward to.
